“About 4-5 percent of those we surveyed in non-pay-TV households don’t subscribe to a [pay TV] service because they have online video alternatives,” noted Howard Horowitz, president of [Horowitz Associates, Inc. Market & Multicultural Research], who added that 25 percent of those polled in his company’s annual survey are considering ditching their pay-TV service. – Daniel Frankel, FierceCable
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