Half of Households In USA Have Internet TV Service

Leichtman Research said of the findings: “Connected television use is heavily skewed towards Netflix subscribers, with 49% of Netflix subscribers watching video from the internet via a connected device weekly, compared to 8% weekly use among all non-Netflix subscribers. Among Netflix streaming video users, 78% say that they watch Netflix on a TV set – a similar level to the previous three years.” […] it was also discovered that the practice of ‘cord-cutting’ was also on the rise, as whilst 47% of homes carried a streaming service subscription […] and 31% report watching video through ‘non-TV’ screens (including desktop, smartphones, tablet computers, and e-readers), an interesting statistic was that of how many Netflix subscribers also subscribe to a pay-TV service. The results found that number at 88% in 2010, but it has dropped over the two-year gaps first to 85%, and then to 80% of all Netflix subscribers. – Steve Sanger, World TV PC