Dear TV Business: Cord Cutters Are Not Your Enemies. They’re Your Fans.

[L]arger TV business ends up treating its consumers like adversaries. There are far more options for TV watchers than a decade ago, yet not as many as there could be. You can watch, say, the Olympics on your iPad–but you have to prove you have a cable subscription, even if your cable company doesn’t provide the Internet bandwidth you’re using. You can stream many shows eventually, but you can’t stream much live TV legally for any price. You can choose from a few cable packages, but they all involve subsidizing plenty of channels you’ll never watch. If a certain choice would threaten The Bundle, the answer is: Nope. You don’t really want that. Besides, what else are you going to do? – James Poniewozik, TIME