Increased familiarity and new entrants into the streaming media market (such as Amazon Fire TV) should push adoption of players into 25% of U.S. homes by 2015, according to [Parks Associates Research]. Among the popular makers, Roku accounted for nearly one-half (46%) of streaming media players sold in the U.S. last year, while the closest competitor (Apple TV) accounted for only 26%, according to the report. – Aaron Baar, MediaPost http://ift.tt/1oGHGX2