The World Cup Bump Is Real: MLS Streaming Subscriptions Are Up 300%

Chris Schlosser, the MLS’s vice president of digital, told BuzzFeed that interest in the MLS has “skyrocketed” in the past month. Most notably, Schlosser said that since the World Cup began there has been a 300% jump in subscriptions to MLS Live, the league’s subscription package that includes streaming for all regular season MLS games. (Schlosser said that MLS does not release specific subscription numbers) The league has also seen its website’s monthly unique visitors multiply threefold — to a total of 6.6 million in June. The package, which normally goes for $64, was reduced to $32 on Thursday as a mid-season special. – Myles Tanzer, BuzzFeed