The Biggest Music Streaming Service You’ve Never Heard Of

Founded in France seven years ago, Deezer distinguishes itself from rivals Spotify, Beats Music, Amazon, Rdio and others by methodically conquering all kinds of territories, even those with piracy problems or complex music scenes: Russia, Colombia, Thailand, Singapore, Brazil. The company has so far avoided the biggest markets, including Japan, where expensive CDs still reign, and the U.S., although the company has strongly hinted it plans to expand here later this year. “We decided not to enter the U.S. first but to develop a global footprint,” Christopher Coonen, the Paris-based service’s chief operating officer, tells Rolling Stone. “To be relevant in Turkey or Russia or Brazil, you need to make sure you cover the local aspect.” – Steve Knopper, Rolling Stone