Streaming Video Enjoys Uptick, But Pay TV Challenged 07/24/2014

Market researcher TNS — in a quarterly survey of some 20,000 U.S. homes — that while one-third of U.S. homes — 34% — have streamed video in the previous month, the majority of those streaming homes also purchased pay TV services. More than 26% watch both pay TV and streaming viewing. Just 8% watch only streaming video. But Frank Perazzini, vice president of TNT, stated that the pay TV industry will continued to be challenged: “Given the emerging challenges from alternative channels, the sustainability of traditional pay TV service could be vulnerable if new pricing models offer consumers access to the content they desire at lower rates than are available today.” – Wayne Friedman,MediaPost