Spotify: seven reasons why Google might buy the streaming music service

Streaming music is a financial sinkhole, as much due to the costs of expanding globally and the technical costs of hosting and streaming the music as to the royalties. […] This is why Spotify might sell to Google, rather than why Google might buy Spotify. But if there’s any sense that, several huge funding rounds down the line and with the prospect of going public bringing even more public scrutiny of its economics, Spotify might be open to an acquisition, that may nudge Google into action. – Stuart Dredge.The Guardian  http://ift.tt/UpQcAE