Cord Cutting Hits European Pay TV

A fresh IHS Technology research study has found that, “TV cord cutting is now an undeniable phenomenon in a large number of European markets.” Specifically, a dozen countries mostly in Scandinavia and Central Europe led the charge, though only one of the “big five” (Italy) experienced cord cutting. “(It’s) a worrying trend for the industry as a whole,” IHS writes. “Further quarters will tell, but the current trend is likely a combination of factors including an over-hang from the recent economic downturn and the wider impact of new technology in the home broadening the consumption choices of the average consumer.” – The Hollywood Reporter via Fairerplatform http://ift.tt/UR14aL