Video streaming desire drives device purchases

Researchers found that the dominant consideration driving video-device purchase and usage decisions was content, and that consumers demand devices that can stream content – to enable time-shifting or binge-watching, for example. All participating households sought ways to stream content, regardless of demographic or technographic differences. Also, ‘casting’ content from one device to another was a material attraction for participants. When TV sets with OTT access were introduced into a household, they became the most-used device for video, generating increased group viewing. The TV set, whether ‘smart’ or connected to a streaming device, remained the dominant video-viewing device, although other devices were often present in the same room. – Advanced Television