Android TV Could Roil Streaming Market – IHS

In the report released Monday, IHS Inc. predicts that the forthcoming Android TV software release could particularly hurt Roku Inc. , the early leader in the streaming media player market, and Amazon.com Inc., which entered the market earlier this year with its Fire TV player. However, IHS believes that Apple Inc. Apple TV, currently the number-two player in the media streaming market, will be relatively spared. […] IHS also believes that Google’s Android TV could roil the market by equipping smaller, lesser-known hardware vendors with a complete, ready-made platform for streaming media player use that delivers a range of benefits. – Alan Breznick,Light Reading