Can’t Beat the Big Screen for Streaming

The most important factor for consumers purchasing a new TV or video device is the ability for it to connect to the Internet and stream content, and Smart TVs were their primary choice, according to a recent Council For Research Excellence study. Internetready Smart TVs — sets that correct directly to over-the-top subscription VOD services like Netflix and Hulu — were followed by OTT streaming devices such as the Roku box or Google Chromecast device, and then tablets. The findings coincide with a recent Nielsen Cross Platform Report in which the number of enabled smart TV’s in consumer households nearly doubled from first-quarter 2013 to first-quarter 2014. – R. Thomas Umstead,Multichannel News