The Rise Of Indie Streaming
For better or worse, a future where most music is available for streaming looks unavoidable. Recognizing this, independent record labels and their artists are finding ways to ride the wave on their own terms. […] Brand loyalty is very real in the world of independent music, with a tight-knit group of serious fans looking for ways to connect. […] People don’t want to connect with an algorithm, they want to connect to artists and each other. With digital sales declining year to year as streaming services become more prevalent, even a small fan base willing to pay labels directly are being seen as a lifeline. […] While major streaming services still have something to offer to indie labels, like a way to get their music in the hands of anyone around the world, it presents a very real problem. We can expect to see more imaginative and cooperative concepts from indie labels in the near future. – Peter Getty,Hypebot
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