Comcast, Other Cable TV Firms Now Broadband First
Comcast is on track to serve more Internet subscribers than video customers in 2015, which already is the case with Time Warner Cable and Charter Communications. In Q2, the top cable TV firms lost 510,000 video subscribers but gained 381,000 broadband customers, says research firm LRG. […] As cable system operators become more broadband focused, analysts say the triple-play product bundle may take less of a marketing role. Some cable firms already have tried packaging broadband services, limited local and basic channels, and Time Warner’s subscription-based HBO into lower-priced deals. […] Pay-TV competition continues to ramp up. Satellite TV broadcaster Dish Network plans to launch an Internet TV service, backed by programming content from Walt Disney Studios and A&E, by year-end. […] Verizon Communications, which bought Intel’s online TV platform in January, also is readying an OTT offering, analysts say. […] Cable operators usually charge more for broadband as a stand-alone product than as part of a phone, Internet, video triple play to make up some of the lost video revenue, notes a Moody’s report. […] Moody’s [Karen Berckmann] says many cable firms have upped Internet speeds at a given price level for free, aiming to raise customer loyalty and migrate customers to higher-priced broadband in the long run. – Reinhardt Krause,Investor’s Business Daily
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