Rdio’s secret weapon in the streaming wars may be country music

One company that brings a unique perspective to this debate is Cumulus Media. As the second-largest owner and operator of broadcast radio stations in the US, it has one foot in the past, but it also has one in the future as a major investor in streaming music operator Rdio. […] At the moment, there’s a wide range of business models: on-demand streaming (the ability to choose individual songs, like Spotify); custom playlists (the ability to create a personalized radio station by choosing a song or artist, like Pandora), as well online streaming of national and local broadcast radio stations ( SiriusXM Radio, IHeart Radio and TuneIn Radio all operate in this space). […] [I]t’s an extremely crowded landscape, so how will Rdio stand out? In part by offering access to Cumulus’ exclusive content, mainly centered on country music. Rdio and Cumulus are in the process of integrating Cumulus’ “NASH” country music stations (they will be available on a separate channel) with the internet platform. There are an estimated 90 million country music fans in the US, so it could be a huge opportunity, and point of differentiation. – John McDuling,Quartz
(Full Story: http://qz.com/251052 )