[T]he former Chief Digital Strategy Officer, Sony Pictures Entertainment [Mitch Singer] admitted that consumers ultimately had to decide what they want to do with the content. “What we’re finding with UltraViolet is a majority are streaming, and very few are downloading. When we started UltraViolet, we thought it was going to be a download model, and a lot of technical planning within [Digital Entertainment Content Ecosystem] was for common file formats for downloading, so consumers could access their content across devices by downloading. Within the last four years, streaming has completely taken over. It’s about access, not downloading,” he noted. – Colin Mann,Advanced Television

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