Cutting the Cord: Weighing whether it is words or reality

Only about 5% of U.S. homes with broadband Net service have cut the pay TV cord, says Parks Associates Research analyst Glenn Hower. “We are not projecting really any increase in that,” he says.
That’s confirmed by a recent eMarketer analysis of recent cord-cutting research that deemed it “more myth than reality,” with perhaps 1 million U.S. cord cutters expected in 2014. Rather, consumers are more likely to switch from cable to telco and satellite services and chip away at their overall pay TV bill, the research firm’s report projects. – Mike Snider,USA TODAY