Amazon Fire TV alights in UK, Germany, putting heat on streaming rivals

Amazon brought its Fire TV video-streaming system to the UK and Germany, expanding its global competition with Apple and Google. […] Amazon’s Fire TV costs €99 in Germany and £79 in the UK. It’s available for preorder now and will ship in September in Germany and October in the UK. […] Amazon’s move also means traditional TV distribution channels are under more pressure. The better the content available on demand over the Internet, the less reason there is for cable TV or other content subscriptions. Key to the transition is how well Internet-era distributors do in licensing shows, and [Peter Larsen,Amazon] was keen to point out that Amazon has expanded its deal with NBC Universal so Europeans will be able to see movies such as “Despicable Me” and “Pitch Perfect.” – Stephen Shankland,CNET
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