4K Blu-ray discs arriving in 2015 to fight streaming media

The Blu-ray Disc Association is most of the way done defining a version of its optical disc technology that can handle high-resolution 4K imagery, the group said Friday at the IFA electronics trade show here. It will start licensing the technology in the spring or summer of 2015, and the first 4K Blu-ray players should arrive by the holiday-shopping season of that year, said Victor Matsuda, chairman of the Blu-ray Disc Association global promotions committee. […] The new format works on existing Blu-ray discs with 50GB capacity, said Ron Martin, vice president of Panasonic’s Hollywood lab and a member of the Blu-ray Association’s task for for next-generation Blu-ray development. It stores data in a different way, though, moving from the H.264/AVC (Advanced Video Coding) compression technology to the newer H.265/HEVC (High Efficiency Video Coding) successor. HEVC takes more processing to use when encoding videos but compresses them more compactly — or alternatively viewed, lets more pixels be sent across a given amount of data-transfer capacity. – Stephen Shankland,CNET
(Full Story: http://ift.tt/Wp37Uy )