Australian streaming services lock down content before Netflix

It is common knowledge in the entertainment industry in Australia that US video streaming giant Netflix already commands around 200,000 subscribers in the Australian market despite the service not being available in the region. Customers in Australia sign up using a US postal address, and use a virtual private network (VPN) to circumvent the geoblock on the service. […] “When Netflix comes… for the consumer that has used it, and Netflix has a phenomenal brand awareness in this market, it will be an inferior local service because of the rights that currently sit with Seven, Nine, Ten, the ABC, Foxtel and they’ve looked at this market and have seen that. So that’s a challenge as they look to other markets,” [ says Shaun James,Presto] – Josh Taylor,ZDNet
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