Will CBS Offer Showtime To People Who Don’t Subscribe To Pay TV?

It sure sounded like a direct-to-consumer online option is under consideration when CBS COO Joseph Ianniello spoke today to investors at Nomura’s Digital Media Conference in NYC. Nothing in Showtime’s contracts with cable and satellite providers “restricts us from doing something direct to consumer,” he says. He also noted that more than 10M households receive broadband but not pay TV. The company must “evolve as a business to be sure we’re where consumers want to be. …You have to give it to them on their terms.” – David Lieberman,Deadline Hollywood
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