If Rdio was going to seek a relationship, you would think it would have made much more sense to knock down Apple and Google’s doors. Maybe they did, but it just turned out that Beats and Songza were simply more attractive targets. From there, I would have knocked on everybody’s door from Yahoo! to Pandora to venture capitalists. Rdio needs money to continue to build out its technology and excellent user interface as well as effectively tell the world about it. At this juncture, it’s relying on one of media’s weakest links to help get it where it needs to go. – Rocco Pendola,TheStreet.com

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