Is HBO ready to cut the cord?

An independent streaming product could substantially broaden HBO’s subscriber base, which currently stands at around 30 million. The company has been chasing the roughly 70 million pay-TV subscribers who don’t currently have HBO. It could still target those folks — and every other broadband-equipped household without HBO. […] The recent U.S. launch of the WWE Network has shown that content providers can gain major traction after they fully embrace the Web. The subscription-based video streaming service, which offers WWE content for $10 a month, acquired roughly 750,000 domestic subscribers shortly after it launched in February 2014. – Eric Blattberg,DIGIDAY
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