Apple Plans To Shut Down Beats Music

Update: Apple has told TechCrunch that our report of Beats being shut down “is not true”, but sources familiar with the situation tell Re/code that Apple “may, however, modify [Beats Music] over time, and one of those changes could involved changing the Beats Music brand.” This aligns with what my sources said, which is that the Beats Music brand will be shut down, but that it’s unclear what Apple wants to do in streaming music. It seems quite possible that the Beats Music product could be rolled into iTunes rather than being ‘shuttered’, but that’s semantics. […] Beats Music’s growth has likely been hampered by its late start compared to competitors like Spotify, Rdio, Google Music, and Pandora. Though its strategy was to differentiate itself through curated playlists and mood-based radio, those failed to capture the attention of mainstream listeners. Thanks to seven-day free trials and multi-month demos through AT&T, 5 million people had tried Beats by May, but only 250,000 had signed up for a paid subscription. That’s pretty small compared to the 10 million paid subscribers and 40 million total listeners on Spotify, and 76.4 million active listeners on Pandora. – Josh Constine,TechCrunch
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