Why Music Streaming Hasn’t Stopped Vinyl Sales

2014 is the year of streaming music. In the first half of 2014, on-demand music streaming increased 42%, with audio-only streams (i.e., no YouTube videos) increasing 50.1%, according to Nielsen SoundScan. That’s an acceleration over last year, when streaming saw a 24% increase in the same period. On‚Äźdemand streams surpassed 70 billion songs in the first six months of 2014, according to Nielsen. The rise of streaming has come at the cost of CDs and, more notably, digital downloads. But vinyl continues to grow, and grow quickly. Vinyl sales increased over 40% in the first half of the year, accelerating from a 33.5% increase in the same period last year. […] Vinyl is still a very small part of the market, accounting for just 1.8% of album unit sales. Streaming accounted for 20.6% of unit sales based on Nielsen’s equivalent album rate of 1,500 streams to one album. Vinyl’s growth is more of a threat to CD sales than it is to digital formats. – Adam Levy,The Motley Fool
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