Bypass The Cord, TV Viewing Shifts To The Small Screen

Half of US households regularly plugs their TV into a broadband link to surf the net rather than watch the program schedule. Game consoles, PCs or smart TV boxes will display Internet content on the TV. Smart TV boxes like Apple TV, Roku and Amazon Fire TV let users rent or buy individual movies and programs a la carte. With the smart boxes, users can access Netflix, Amazon Prime and Hulu Plus, subscription services with movies and shows. At $9-10 per month, on-line subscriptions rival Pay TV services, and at a fraction of the price. Penetration for next-generation TVs, called Smart TVs, has doubled in two years to a fifth of households, according to the Magid study. These TVs have broadband connections and operating software to support apps. While traditional TV may not disappear, its preeminence will decline with Web competition enabled by new devices. – Susan Kalla,Forbes
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