Disney is using Star Wars to drive people to its streaming apps

The new animated special Star Wars Rebels: Spark of Rebellion, set between the events of Star Wars Episodes III and IV, is available for authenticated subscribers via the WATCH DisneyXD app (on smartphones, tablets and WATCHDisneyXD.com) for a full week before its Oct. 3 TV debut, on Disney Channel. That special will kick off the new DisneyXD series Star Wars Rebels, where again, each of the first season’s episodes will debut first on WATCH DisneyXD. […] Disney Channel’s three WATCH apps (one for each network: WATCH Disney Channel, WATCH DisneyXD and WATCH Disney Junior) have been downloaded 23.5 million times since their June 2012 launch, and have generated more than 2 billion video views. – Jason Lynch,Quartz
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