Michael Nathanson of “independent research boutique” MoffettNathanson, […], tells Variety that he thinks Netflix’s claim that it has several other simultaneous “day-and-date” releases in the works is bullshit. “We are skeptical that any other major movie studio would be willing to go down this path as it jeopardizes the entire profit model,” he says. “As long as none of the major studios break rank, we feel like this Netflix test will ultimately fizzle away just like premium VOD.” So if its strategy won’t result in any real change, why pursue it at all? Publicity, of course. – Katie Rife,The A.V. Club  

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