How You Might Soon Be Able to Play a Part In Your Favorite Soap Operas

Imagine appearing in your favorite TV show, with your face right up there between shots of your favorite actors, broadcast around the country. Implausible? Maybe in the U.S. But in Brazil these days, thanks to a new type of interactive television, that dream has become a real possibility, thrilling Brazilian viewers. It could change the television game for all of us. While the concept of interactive TV has gained traction over the past decade, the latest technology has created new possibilities and blurred the line between the Internet and TV. Brazil is now using technology to test the limits of high interactivity, in which viewers affect the content of the program — in this case the unfolding of a drama. Early indications, at least in Brazil, are that viewers are hooked on it. […] The rise of interactive TV (iTV) has coincided with the rise of IPTV, or Internet Protocol television. IPTV allows viewers to watch TV via the Internet, using platforms such as Hulu, Roku, Apple and Amazon. IPTV, which claims 100 million users worldwide, continues to grow 15 percent annually in the U.S. It’s not yet popular in Brazil, but it’s coming. A new study shows that by 2017, 3.9 million Brazilians will be using IPTV. – Shannon Sims,OZY

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