The Netflix spokesperson contacted via email confirmed that new subscribers, or current subscribers with newly purchased 4K UHD TVs, now will have to pay $11.99 to receive 4K streaming content. This is a $4 increase. Current subscribers already paying for 4K content (prior to around October 1st) will be grandfathered into the older $7.99 a month plan. The new plan also permits up to 4 devices to play simultaneously. – HDGuru

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