Dear Musicians: Most Fans Don’t Really Care About You, says MIDiA Study

Just 15% of respondents said they agreed and only four per cent strongly agree. And this is against a backdrop of 60% of consumers stating that they consider music to be worth paying for. So willingness to pay is not the overriding issue here. […] Streaming is ramping up fast, that much is clear, but even among those consumers just 24% care enough about the plight of artists to consider changing their behavior. As bitter a pill as it may be to swallow, artists have to accept the fact that beyond their super fans, most consumers (and three quarters of streamers) simply don’t care whether streaming is making it harder for them to build and maintain a career. – Mark Mulligan,Music Industry Blog via Hypebot 
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