Preview – Netflix movie push aims to freshen streaming content

Netflix has said it believes new and exclusive movies will help it build on its base of 50 million global customers. The company will release its latest subscriber numbers in its quarterly report on Wednesday, when it is expected to face questions about the original movie strategy. […] If it can convince more stars and directors to accept straight-to-streaming deals, Netflix could shake up movies as it did television. […] With more original movie deals in the works for Netflix, Hollywood directors told Reuters they are weighing the pros and cons.

David Ayer, director of the coming World War II drama “Fury” starring Brad Pitt, said he “absolutely” could be lured by an online distributor for a future project. “The screens we watch on are becoming handheld (and) portable,” he said. “It’s the future of the business.” – Lisa Richwine & Piya Sinha-Roy,Reuters

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