TV Still The King Of The Screens: comScore
The [comScore, Inc.] study […] found that Millennials spend about one-third of their original TV series consumption time watching on digital platforms. Boiled down by category, 66% of that time watching TV among Millennials was done on a traditional television, versus 19% of that time on desktops and laptops, 6% on smartphones, and 6% on tablets. […], about 84% for consumers in the 35-54 year-old age group spent their time watching scripted TV shows on the traditional television, rising to 90% among consumers who are 55 years or older. […] Among other findings, consumers who subscribe to paid digital video services are more likely to binge-view TV shows over a monthly period – 87% vs. 69%. TV via the DVR (43%) is the preferred binge-viewing platform, followed by the TV via VOD (19%); Internet connected TV devices (12%); live TV – a category that includes reruns or marathons from MVPDs – (11%); tablets (4%), desktops/laptops (3%); and smartphones (2%).