This is how the real Apple TV will let you ditch your cable provider
What Apple Inc., Google, Amazon.com, Microsoft and other companies are looking at right now is developing a video streaming ecosystem that resembles the current music streaming ecosystem where consumers can choose from services like Pandora, Spotify, Xbox Music, Beats Music, etc. to get all-you-can-eat on-demand streaming.
This is easier said than done, of course, because unlike with music labels, it seems video content providers would rather silo themselves off and charge each subscriber a separate monthly fee to use their services. So while you may rejoice at the idea of paying HBO every month if it means you don’t have to pay for an expensive cable bundle, you might feel less enthusiastic about it if you all of a sudden have to start paying tons of monthly subscription fees for every channel you watch — particularly network TV stations like CBS that you can watch for free over the air. – Brad Reed,BGR
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