Never say never: why TV networks are suddenly ready to unbundle

It’s because TV Everywhere failed Networks like CBS have all invested a lot of money into TV Everywhere products, which let consumers catch up on shows as long as they have a pay TV subscription. TV Everywhere has been riddled with problems since the beginning, leaving many customers frustrated as they scramble to find their cable password before a big game begins. To their credit, networks and their technology providers have been making some progress on making TV Everywhere easier to use, but it’s still far from being a mainstream product. At the beginning of the year, only 17 percent of consumers even knew what TV Everywhere was. […], but there is no denying that consumers are moving towards online services, and a lot faster than many had predicted. For years, the mantra of many in the industry has been that the American household watches five hours of regular TV a day, but little to no online video, and that mainstream consumers simply weren’t cutting the cord, now or ever. However, in late 2014, it’s becoming increasingly clear that consumer behavior is massively shifting[.] – Janko Roettgers,Gigaom
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