How Entertainment Companies Are Fighting Lawsuits Over Disclosures of Who’s Watching

This year has been an important one on the [Video Privacy Protection Act] front as Hulu, Cartoon Network, Disney Interactive Studios and AMC Network have been separately fighting proposed class action lawsuits in regards to alleged disclosures made about who’s watching what. These lawsuits have attempted to articulate all sorts of theories on how consumer privacy has been violated — from information shared with a metrics company providing reports for the purpose of selling advertising to information shared with Facebook. Plaintiffs have also brought up alleged disclosures like smartphone registration IDs and Roku device serial numbers. – Eriq Gardner,The Hollywood Reporter 
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