Midterm Elections 2014: No TV Cable? Candidates Struggle To Court The Cord-Cutter Vote
As the 2014 midterm elections heat up, candidates in states with the closest races are increasingly seeking out cable-less voters on places like Facebook, Pandora and Hulu — much to the dismay of consumers who thought their curated media world would spare them from the cyclical barrage of election-cycle campaign ads. “Am I the only one about ready to put my fist through the monitor every time one pops up?” one DataLounge commenter said of Hulu political ads. […] One way campaigns are adjusting to this shift is by purchasing ads directly from the cord-cutter favorites that are replacing traditional television and radio. In 2012, for example, Hulu saw a 700 percent increase in the number of political ads from previous election cycles. In the current election, Pandora Media Inc. is airing ads for roughly 400 campaigns, a spokesman for the online radio company told CNBC. – Christopher Zara,International Business Times
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