According to ReQuest, TNS’s survey of the telecommunications usage habits of nearly 25,000 US households each quarter, about one in six (16%) pay TV subscribers recently adjusted their level of video service – either upgrading to a higher tier or downgrading to a lower tier sometime during the past year. Pay TV households that also stream video are more than twice as likely as non-streaming households to have made a change to their service level with their Pay TV provider (25% vs. 12%), as might be expected given their penchant for acclimatising new viewing habits. What might be less expected, however, is that while streamers are more likely than non-streamers to downgrade their level of traditional Pay TV service (9% vs. 6%), they are also more likely to upgrade their level of service (16% vs. 6%). Moreover, service upgrades are considerably more common than downgrades among these streaming households. – Broadband TV News 

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