A group of 17 service providers, content companies and tech vendors has formed the Streaming Video Alliance, aimed at formulating industry-wide standards and establishing best practices for high-scale Internet video services. Notably, Netflix and YouTube […] are not members of the group. Both companies have invested heavily in their own video-distribution infrastructure, which means they wouldn’t be interested in switching gears to adopt a new architecture defined by an external consortium. The founding SVA members are: Alcatel-Lucent, Charter Communications, Cisco Systems, Comcast, EPIX, Fox Networks Group, Korea Telecom, Level 3 Communications, Liberty Global, Limelight Networks, Inc., Major League Baseball Advanced Media, Qwilt, Telecom Italia, Telstra, Ustream, Wowza Media Systems and Yahoo. […] The group will focus on three initial areas: open architecture, to define specifications for network and cloud-based streaming and caching infrastructure; quality of experience, to create a common approach to defining, measuring, optimizing and reporting quality of the video streaming; and interoperability, to create standards for streaming video. – Todd Spangler,Variety

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