Sony eyes ad-supported music streaming warily after Taylor Swift’s Spotify freak out

Streaming is becoming an increasingly popular way to consume music, and Sony says it is “very encouraged with the pay streaming model.” Approximately 27 million people worldwide pay for streaming subscriptions, Sony says, and the company is focused on helping that number grow. Free tiers are a great way to bring in new users on the surface. At least a fraction of those listeners will eventually pay a monthly fee for ad-free streaming and other paid features, such as unrestricted mobile listening or Uber integration. And free tiers work well for monetizing listeners who would turn to pirated torrents if services like Spotify weren’t around. – Ian Paul,PCWorld
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