Streaming Services Join the Nielsen Family

Nielsen says it will begin monitoring viewership numbers of online subscription video services (SVOD) from next month, including industry leaders such as Netflix and Amazon.com’s Prime Instant Video. Despite Netflix and other streaming sites refusing to disclose viewership figures, Nielsen can analyze each program’s audio components to determine which show is being streamed, according to documents seen by The Wall Street Journal. […] “Our clients will be able to look at their programs and understand: Is putting content on Netflix impacting the viewership on linear and traditional VOD?” Nielsen Senior Vice President Brian Fuhrer told the Journal. – Helen Regan,TIME
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