Is It The Beginning Of The End For Cable Or Just A New Beginning?
Contrary to prevailing wisdom, there’s some compelling evidence to suggest that HBO and CBS’s streaming services might actually be a boon for pay TV. As Will Richmond of VideoNuze recently articulated, the simplicity and cost-effectiveness of traditional cable bundles could very well become more attractive to consumers in the face of proliferating streaming services whose fees will start to add up. What’s more, this could help pave the way for the virtual pay TV services from the likes of Verizon and DISH by helping to raise awareness of other over-the-top (OTT) offerings. Rather than a binary future with cord-cutters on one end and cable subscribers on the other, we can start to see a continuum of behavior take shape, with a middle ground populated by individuals who subscribe to one or two streaming services, along with a lightweight cable package like the one that Comcast rolled out last year. – Braxton Jarratt,TechCrunch
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