Streaming Leads to Three Times More Sales Than Radio, Study Finds…

But daddy, what’s a ‘music purchase’? Welcome to the future of the music business — you know, the one you’re living in right now. Perhaps music analyst Mark Mulligan captured the tectonic shift best when he noted that discovery and acquisition have now become the same thing. So, for example, when someone discovers something on YouTube, that music has already effectively been acquired. More and more, that person doesn’t want to download anything, doesn’t need to hold anything physical, and most importantly, doesn’t need to pay anything. – Paul Resnikoff,Digital Music News  
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