Why Streaming (Done Right) Will Save the Music Business

Windowing is clearly one way to differentiate free versus paid access. The fact that Swift is the first artist this year to sell more than one million copies of a new album — which she did in just one week — demonstrates that the model can work.

We already know that consumers are fine with windowing in other parts of the media world. The most common example of windowing is movies, which almost always open in movie theaters before moving to home video and television. Television also has this model — hit shows premiere on the network that owns or underwrites them, then they move to other distribution places later. Based on how durable box office revenues are, and how much consumers love shows like “Game of Thrones” and “House of Cards,” it is clear that consumers are perfectly willing to embrace windowing. – Jason Epstein & Rob Glaser,Rhapsody via Hypebot 

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