Millennials prefer streaming to traditional platforms

Millennials exhibit a greater propensity for streaming video content, with 68% utilising free streaming sites (such as ABC.com, CBS.com and YouTube) compared to other generations at 43%. 66% of Millennials reported they typically utilize subscription sites (e.g. Netflix, Amazon Instant Video, HBO Go) with the other generations citing 44 percent usage and only 43% of Millennials receive content from an MVPD, a full ten percent below the average of the other generations. – Robert Briel,Broadband TV News
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