DirecTV’s Spanish Streaming Service Is About More Than Telenovelas

DIRECTV is launching a Spanish-language streaming service in the U.S., allowing people to pay $7.99 a month for online access to movies, television shows, and sports in Spanish, even if they don’t pay for the company’s satellite-TV service. DirecTV isn’t a complete stranger to online video—its DirecTV Everywhere platform lets subscribers watch some content on mobile devices and PCs—but the streaming service hints at the potential for online television products to come. For DirecTV, a major attraction of developing the Spanish-language service, which it calls Yaveo, is to begin building the skills the company will need to get into the broader Internet television business. – Joshua Brustein,Bloomberg Businessweek
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