Study reveals why we’ve stopped going to the movie theater

According to a recent report from PricewaterhouseCoopers, the number one contributing factor to box office declines is the rise in ticket prices. Movie goers expect to get what they pay for, but in their minds, they’re paying more for the same experience that they’ve always had. […] PwC doesn’t think that this decline spells the beginning of the end for the film industry, but concedes that theaters are going to have to work harder in the coming years to convince the consumers who have been avoiding the theater to give it another go. – Jacob Siegal, BGR
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