Do Streaming Video Services Threaten The Video Ad Market?

[R]ecently reported [sic] by 2020, streaming video services (e.g. Netflix, Amazon Prime) will surpass traditional pay TV as the primary way consumers get their video content. This prediction was based on a study from Irdeto, […] only 18% of US consumers expect to watch “most” of their video content via traditional pay TV in 2020. However, that same number for streaming services was 27%. Preference for streaming was even more pronounced among younger consumers (18-34). 40% of them said they expect most of their video consumption to occur through streaming services. – Jake Phillips, MediaPost
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