Netflix CFO to viewers in new markets: be prepared for the worst

[David Wells,CFO] also argued that Netflix was bound to disappoint when it enters new markets, where consumers often expect the service to be like Spotify, offering access to virtually everything for one low monthly fee. “You are not gonna get that,” quipped Wells. But many of these consumers would give Netflix another chance a few months later, and compare it to other online services, or even their local TV networks. In other words: When reality sets in, Netflix actually doesn’t look that bad. – Janko Roettgers, Gigaom
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