Government Accuses DirecTV Of Deceptive Advertising

Like many pay-TV providers, DirecTV uses low introductory rates for new customers that subsequently increase, by upwards of 70%, after the promotion ends. The satellite service is also fond of throwing in free premium networks like HBO and Showtime for a few months to sweeten the deal. […] The complaint claims that DirecTV automatically enrolls new subscribers into a so-called “negative option continuity plan,” meaning that the customer must tell DirecTV they don’t want to continue with HBO and other promotional add-ons or else they will start being billed for them when the free period ends. – Chris Morran,
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